Croatian Wines Battle for the US Market

ISSUE 112 - March, 2010

In the wine business there are winners and losers for the space on store and restaurant shelves is limited. The company’s of various countries compete for that space in the US as well as other markets.  The story before us attempts to ask certain questions: Who for example are the sales people promoting/selling the wines of Croatia? How is the fight for the American palate going? What are the techniques and strategies used to win the business of customers? Will Croatian wines thrive in the US market? Let’s meet the few individual warriors who are fighting to ultimately improve the Croatian economy.

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